Making Mondays is a small business offering social media and virtual assistant services. I was tasked with creating a new and fresh take on their creative direction and branding.
I focused on creating a logo and color palette that could stand the test of time in its classic look and feel. I wanted to create something that felt classic and modern, but also professional.
I worked at Indigo as a designer with a focus on print production. I collaborated with creative directors on the signage and production for each seasonal campaign and was responsible for putting together a majority of the in-store signage at this time.
Along with signage and print production, I also worked on some of Indigo Kids social media posts and was able to introduce personal illustrations into their branded posts.
Skills: Print production, graphic design, branding, signage, wayfinding, social media, illustration, collaboration.
Re-brand concept for local restaurant. The idea behind this re-brand was to keep the brand clean, simple, friendly and memorable. The logo includes clean and bold lines with a small hilltop. This logo is designed in order to be re-sized, stamped, duplicated whilst keeping legibility and identity.
With this re-brand, I combined modern clean lines with hand-drawn illustrations to keep a friendly and homey feel.
Animated this Christmas Card for Macadamian. Macadamian wanted a virtual card they could send to their clients over the holiday season.
Skills: Animation, graphic design, art direction, typography, branding
Logo design for a Canadian landscaping company.
This Fall/Winter 2016 look-book was created with another graphic design intern at Laura Siegel. Along with designing the layout and formatting, we also edited all the photographs included in this lookbook.
Apart from the look-book, we also created a foldout, and line sheet. Along with layout and design, I also illustrated a large quantity of the line drawings for the line sheet.
In order to find an alternative form of material exchange and decrease ones personal and constant consumption of fabricated goods, I came up with a short and simple booklet to guide users to a more minimal lifestyle.
This alternative form of material exchange guides users through a booklet, which includes sample worksheets to try and start itemizing their possessions. Along with a booklet, there is also a DVD disc with a simple guide on how to use the booklet and tips on itemizing your possessions, and a poster/puzzle.
The booklet starts the reader off by itemizing all their personal possessions and qualifying them using categories like functional, keepsake, extraneous, frivolous, and/or by type. The next step is for readers to categorize everything they will need, and pack it into a 1.0m3 volume. A box of this dimension would be ideal but if you do not have one then use masking tape on the floor and wall to indicate the dimensions.
If one cannot fit all of their items into this volume then they have to release some of them back into the material economy/goods stream, in some form and manner. The user will identify the items and how they plan to release them.